Video premiere: Fury “What’s It Gonna Be?”
British heavy rockers Fury premiere a new music video ahead of the release of the new album “Interceptor”.
Blazing forward with a fresh vocal dynamic, “What’s It Gonna Be?”, the new video and single taken from the upcoming album “Interceptor”, is a bold and riff-heavy mission statement from British heavy rockers Fury.
This track puts co-lead vocalist Nyah Ifill in the spotlight, delivering fire and soul over stomping retro grooves and searing guitar work. Catchy, commanding and full of intent, it’s a defiant anthem about owning your choices and standing tall. With razor-sharp energy and hooks that won’t quit, this is the sound of a band pushing forward with purpose.
Since the band’s previous album, “Born to Sin” (2022), Fury has moved into the territory of dual lead vocals, opening up a new soundscape to explore. With the release of every album since their debut in 2014, vocal melody and harmony have become an increasingly significant part of their sound.
Co-lead vocalists Nyah Ifill and Julian Jenkins build a wall of sound on the “Interceptor” album. 2022 was also a big year for Fury bassist Becky Baldwin, who found herself meeting heavy metal idols Mercyful Fate on their first tour in 23 years, and was invited by King Diamond to tour the USA, Canada and Mexico with Mercyful Fate in the absence of their bassist, Joey Vera. After taking this opportunity, Becky was invited to join Mercyful Fate permanently in January 2024. With frequent gaps in the touring schedule, Becky found herself busy with Fury, on the road and recording the high-energy new album “Interceptor”.
“Interceptor” also marks another sonic change for the band, bringing in the production expertise of Todd Campbell of Stompbox Studios. Fury met Todd while touring Europe supporting Phil Campbell and the Bastard Sons in 2023, and it became clear that someone so close to Motörhead and Lemmy would understand the energy, rawness and dirty guitar and bass tones that Fury craved for their fifth studio album.
“Interceptor” will be released on 5th September via Mighty Music.
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